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NEW EQUIPMENT per your request:CANON EOS-C300EF COMPLETE!!!!!! $395.00/day......CANON 24-70MM F2.8 \"L\" Version 2 $45.00/day....CANON 70-200MM F2.8 \"L\" Version 2...$45.00/day.....ZACUTO Z-GRIP RELOCATOR FOR C300/500....$15/day ROKINON CINES\'S (14,24,35,85MM)...(each)$35/day *****************************************************NEW DEPARTMENT per your request: EXPENDABLES such as Gaffer\'s Tape, Paper tape, Gels, Grip Clips, AC stuff and more...Guaranteed Lowest Prices on EVERYTHING !!!....PROOF POSITIVE THE BEST RENTAL FIRM IN L.A. IS ALSO THE LEAST EXPENSIVE. GET A QUOTE - TODAY !!!!!!!!!!.........NEW TO HSR? Check out YELP and IMDB. Real. Professional. Experienced. ONE OF LA\'S OLDEST AND MOST TRUSTED EQUIPMENT PROVIDERS !!!! Don\'t settle for less. Get a quote TODAY !!!







FROM THE BLOG
Arri's Managing Director: HD Is 'Dumbed Down' to Make 4K Look Good: Franz Kraus reveals the details of a high-frame-rate, high-resolution and high-dynamic-range successor to the Alexa in the works.

Arri's managing director Franz Kraus has called into question the industry's inexorable push toward 4K by suggesting that HD content displayed on HD screens at equipment trade shows is not being shown at its optimum quality in order to compare unfavorably with 4K displays.

“What annoys me, more than being asked about whether we are launching a 4K camera, is that at trade shows, HD quality is often being dumbed down, or not presented to its optimum quality, in order to make Ultra HD 4K look good,” Kraus said. “This is a bad trick because consumers will buy 4K displays based on the false expectation that the image is really that superior to HD.”

Sony Claims 4K Is No......

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Build-to-order a reverse angle rig with forward LCD mount
This one for the BMDCC, notice the focus system

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